Media Services

Dickson Advertising offers a wide range of services -- services you would expect from any ad agency. But there are differences -- the kind of differences that are unique in the wide world of "advertising agencies". If your current agency doesn't offer the following, you might want to ask why.

On Target

If you produce the greatest creative campaign ever, but do not place the message where the largest number of your target market is, all is lost. It might be an award winning campaign, but the most important question is always -- did we sell anything? At Dickson make sure we reach your target audience with every message.

Market Analysis

Effective media plans begin with marketing research. Segmenting and identifying your market is the first vital step in developing a media plan that works. Our marketing resources will provide a detailed analysis of who, where and when you should target for the best results.

Media Planning

A casual approach to media planning costs you money. Dickson Advertising will design the most effective and efficient media plan possible! We have the software and the expertise necessary to eliminate unnecessary expenditures. The end result is maximum exposure with minimum waste.

Media Placement

Negotiating is a necessary skill when buying media. Dickson Advertising has years of experience in negotiating and buying all types of media. It's our goal to be sure each media buy is placed at the lowest available rate without sacrificing effectiveness. At Dickson Advertising your media buy is negotiated and placed by professionals with years of experience (not recent graduates in training).

Marketing & Media Consultation

Sometimes it is hard to determine how well current media or marketing plans are working. Your business may be ready for an objective third party review. Dickson Advertising can work as your consultant to re-examine your current marketing and/or media plans, help evaluate your short and long-range goals and then can offer suggestions to make your plans more effective.

Media Resources & Systems Available

Some of the resources available are: